Introducing the new look ‘AUSMAR’

Hi! I’m Kate. I’m the Marketing Manager here at AUSMAR, and I’ve been with the company for more than 8 years now. I’ve been heading up our brand refresh project since back when it was just a hopeful glint in my eye (i.e. July 2020), and today I wanted to take over the blog to share some insights about the whys, whats, and (w)hows of our new look. We know words like “brand refresh” or “rebrand” can often feel a little overwhelming, so right from the outset, we want to highlight that our homes and how we build them haven’t changed. So what has changed, and why? Let’s get stuck in.

Why did we refresh our brand?

If you’ve ever been involved in a brand refresh, you’ll know it’s not a decision that’s made lightly. There’s no right time to start, but the reasons to do it keep stacking up until they start to outweigh the reasons not to. For us, the primary reasons to refresh were:

1/ Our logo has left our business stuck in the past. There was no hiding our logo was starting to look tired

2/ To create a visual identity to support our business services as we grow

3/ To deliver a brand which remained relevant and aligned with our ever evolving environment

4/ Ensure we could deliver a consistent, cohesive AUSMAR experience no matter where our brand was seen

1/ Our logo was stuck in the past

It has been weighing on our team for a while now that our brand was not a true reflection of who we are today. Our teams on site and internally have grown, with added services to our business and build region growing from South Brisbane up to Gympie. Our brand for a while had begun to look more tired and dated, which is a stark contrast to the modern home designs we have since developed. Keeping up with the market, it was becoming more apparent a refresh was necessary to align our business with the style of homes we build. 

2/ Our brand needs to support our business growth

Our new look allows us to stay more focused than ever on how far we’ve come, and where we are headed as a business. It’s amazing to witness the collaboration of so many departments, different talents and dynamics coming together to work on building something even more special, which is making the dream of home ownership a reality.  Our goal as a business has always been to allow for such brilliance and talent to grow. This brand refresh allows us to keep our eyes on the prize and stay more laser focused on building more opportunity. 

3/ We needed a new look which aligned with the ever evolving environment

Home building is a relatively fluid environment that is always changing and adapting to new trends and styles. It was important to us to create a new look which reflected elements of being timeless, minimal and modern. If we’re being honest, home building is a stressful process. We didn’t want to add to this chaos with a brand that would scare our current clients, suppliers and key stakeholders. Our vision is to make building a home as easy and stress-free as possible, so our new look is a better reflection of the direction we’re headed with our client’s building experience. 

4/ Delivering a consistent and cohesive AUSMAR experience

If you’ve followed AUSMAR for a while, you might be familiar with a few of the different service divisions we’ve had over the years. Most recently we’ve been operating under Ausmar Group, Ausmar Custom, Ausmar Commercial and Ausmar Homes. However, as our business grows we want to ensure we can continue to deliver a consistent and cohesive experience. This refresh felt like it was the right time for us to phase out the Ausmar Group and Ausmar Homes logos, simplifying our brand to primarily – AUSMAR.

Creating our visual identity

This part of the refresh journey was equally as daunting as it was exciting. When it comes to changing something people are used to, we have to tread carefully – and ensure any changes we make are being made for the right reasons.

The Ausmar Logo

Before we move on from our old logo, we should say thank you to it for the joy it brought us over the years. Our old identity has been a champion, and we’ve had some amazing moments under it. It’s been present for our most significant milestones: from hiring our team, to building new products, to opening our new Maroochydore HQ, to supporting local charities like Wishlist, to attracting and working with our wonderful clients. It’s brought us together. And we’ve had lots of laughs, learnings, and friendships along the way. So, to our old identity: thank you! We couldn’t have done this without you.

Introducing the new AUSMAR

We’re thrilled to introduce our new logo, and we can’t wait to make even more memories under it. We wanted to create a confident and approachable brand, underpinned by simplicity. We believe in our services. Moving forward, we want to make AUSMAR the go-to for home building. Period. With our new logo, we wanted to go for something timeless, minimal and modern. A brand you could trust for great value, quality and open communication. We stand by our pillars of honesty, integrity and transparency – underpinning everything we do. We believe our new look speaks of strength and a clear representation of our core values.

A brand new era for AUSMAR

You’ll notice some of the new changes in effect from today. Currently, our website is the biggest visual change, but you’ll also see our logo updated across our display homes, uniforms, printed materials, cars and office over time. This is just the beginning for our new look and we appreciate your patience during the transition period. We’re excited to have it to guide us as we build on our services, reach new milestones, and continue to grow. To our clients who embrace our services and bring the AUSMAR ethos to life: thank you for being part of our journey, and for letting us be a part of yours. We hope you’re as excited by this change as we are!

Same AUSMAR, NEW Look

As we slowly move into this new era of AUSMAR you will see the same quality homes that you know and love, blended with our new look and feel which has been created to represent strength and trust. We can’t wait to share this new phase with you, and stay tuned for more updates from our team.