START YOUR
BUILDING JOURNEY
START YOUR BUILDING JOURNEY
Introducing the new look ‘AUSMAR’
Hi! I’m Kate. I’m the Marketing Manager here at AUSMAR, and I’ve been with the company for more than 8 years now. I’ve been heading up our brand refresh project since back when it was just a hopeful glint in my eye (i.e. July 2020), and today I wanted to take over the blog to share some insights about the whys, whats, and (w)hows of our new look. We know words like “brand refresh” or “rebrand” can often feel a little overwhelming, so right from the outset, we want to highlight that our homes and how we build them haven’t changed. So what has changed, and why? Let’s get stuck in.
Why did we refresh our brand?
If you’ve ever been involved in a brand refresh, you’ll know it’s not a decision that’s made lightly. There’s no right time to start, but the reasons to do it keep stacking up until they start to outweigh the reasons not to. For us, the primary reasons to refresh were:
1/ Our logo has left our business stuck in the past. There was no hiding our logo was starting to look tired
2/ To create a visual identity to support our business services as we grow
3/ To deliver a brand which remained relevant and aligned with our ever evolving environment
4/ Ensure we could deliver a consistent, cohesive AUSMAR experience no matter where our brand was seen
1/ Our logo was stuck in the past
It has been weighing on our team for a while now that our brand was not a true reflection of who we are today. Our teams on site and internally have grown, with added services to our business and build region growing from South Brisbane up to Gympie. Our brand for a while had begun to look more tired and dated, which is a stark contrast to the modern home designs we have since developed. Keeping up with the market, it was becoming more apparent a refresh was necessary to align our business with the style of homes we build.
2/ Our brand needs to support our business growth
Our new look allows us to stay more focused than ever on how far we’ve come, and where we are headed as a business. It’s amazing to witness the collaboration of so many departments, different talents and dynamics coming together to work on building something even more special, which is making the dream of home ownership a reality. Our goal as a business has always been to allow for such brilliance and talent to grow. This brand refresh allows us to keep our eyes on the prize and stay more laser focused on building more opportunity.
3/ We needed a new look which aligned with the ever evolving environment
Home building is a relatively fluid environment that is always changing and adapting to new trends and styles. It was important to us to create a new look which reflected elements of being timeless, minimal and modern. If we’re being honest, home building is a stressful process. We didn’t want to add to this chaos with a brand that would scare our current clients, suppliers and key stakeholders. Our vision is to make building a home as easy and stress-free as possible, so our new look is a better reflection of the direction we’re headed with our client’s building experience.
4/ Delivering a consistent and cohesive AUSMAR experience
If you’ve followed AUSMAR for a while, you might be familiar with a few of the different service divisions we’ve had over the years. Most recently we’ve been operating under Ausmar Group, Ausmar Custom, Ausmar Commercial and Ausmar Homes. However, as our business grows we want to ensure we can continue to deliver a consistent and cohesive experience. This refresh felt like it was the right time for us to phase out the Ausmar Group and Ausmar Homes logos, simplifying our brand to primarily – AUSMAR.
Creating our visual identity
This part of the refresh journey was equally as daunting as it was exciting. When it comes to changing something people are used to, we have to tread carefully – and ensure any changes we make are being made for the right reasons.
The Ausmar Logo
Before we move on from our old logo, we should say thank you to it for the joy it brought us over the years. Our old identity has been a champion, and we’ve had some amazing moments under it. It’s been present for our most significant milestones: from hiring our team, to building new products, to opening our new Maroochydore HQ, to supporting local charities like Wishlist, to attracting and working with our wonderful clients. It’s brought us together. And we’ve had lots of laughs, learnings, and friendships along the way. So, to our old identity: thank you! We couldn’t have done this without you.
Introducing the new AUSMAR
We’re thrilled to introduce our new logo, and we can’t wait to make even more memories under it. We wanted to create a confident and approachable brand, underpinned by simplicity. We believe in our services. Moving forward, we want to make AUSMAR the go-to for home building. Period. With our new logo, we wanted to go for something timeless, minimal and modern. A brand you could trust for great value, quality and open communication. We stand by our pillars of honesty, integrity and transparency – underpinning everything we do. We believe our new look speaks of strength and a clear representation of our core values.
A brand new era for AUSMAR
You’ll notice some of the new changes in effect from today. Currently, our website is the biggest visual change, but you’ll also see our logo updated across our display homes, uniforms, printed materials, cars and office over time. This is just the beginning for our new look and we appreciate your patience during the transition period. We’re excited to have it to guide us as we build on our services, reach new milestones, and continue to grow. To our clients who embrace our services and bring the AUSMAR ethos to life: thank you for being part of our journey, and for letting us be a part of yours. We hope you’re as excited by this change as we are!
Same AUSMAR, NEW Look
As we slowly move into this new era of AUSMAR you will see the same quality homes that you know and love, blended with our new look and feel which has been created to represent strength and trust. We can’t wait to share this new phase with you, and stay tuned for more updates from our team.
What is Australian style interior design?
We tend to give a nod to our unique Australian landscape in all of my interiors in one way or another. There is something special about our island nation that we love to see celebrated in our homes. This material board pays homage to our country in a more overt way with its earthy greens and pops of rust, warm timbers and rich metals.
Credit: Cedar and Suede
Conceiving the colour palette
Laminex Seed set the tone for this scheme. We had the colour matched to a paint colour, Dulux Still, which in practice gives the opportunity to repeat the colour however we want. Repeating colours this way in an interior scheme can be very effective in creating a sense of calm and cohesiveness, which is generally what I aim for in my interiors. For instance, you might like to use a Laminex colour on the kitchen cabinets and paint the surrounding walls in the same colour. We also have some experience using Laminex Possum and Laminex Seed as cabinetry fronts and can confirm they make for a beautiful, sophisticated finish.
Credit: Cedar and Suede
Selecting your hard finishes and fixtures
If you can slip some decorative wall panelling into your interior scheme it’s a sure way to elevate your space. The demi round MDF wall panelling (Laminex Surround Demi round 20) reminds us of corrugated iron which feels iconically Australian, but it’s also quite a contemporary profile that could be used behind a TV or bedhead to add some dimension and pattern.
Credit: Laminex
The fluid pattern of the large tile in the scheme creates the backdrop to this look and the pops of rust have made it easy to tie back the ochre colours in the board. We’d use a tile such as this as a floor tile where we believe it would make a beautiful foundation. Although, we’d avoid using it on a wall application where you risk the pattern being too busy.
Credit: Cedar and Suede
We’ve opted for bronze metal in this scheme which feels on-brand with my Australiana look and feel. The board depicts a combination of living bronze and electroplated bronze which we wouldn’t place side by side or even in the one room, but you could certainly use a combination of both in the home. Living bronze is uncoated and will beautifully patina over time. It’s also in a higher price bracket so we’d include it in heavy-use space like the kitchen and potentially opt for the more cost-effective option for the bathrooms and/or laundry. In both cases, the warmth of the colour feels perfect, not grabbing any attention, just gently enhancing the look.
Soft furnishings
Natural, breathable fibres like linen and cotton textiles feel like a natural integration into an Australian inspired theme. we’d love to see these linens used to upholster a bedhead or made into cushions covers.
In contrast, to the subtle linens, the chunky loop pile wool carpets add rich texture and a sense of luxury. They could even inspire a beautiful rich rug for a living room or for under a bed if you didn’t want to commit to wall to wall carpet.
Let’s Get Started
Creating a mood board for the design of your future home will not only assist with communicating your vision to your colour-selection specialist but will also give you confidence in the outcome of your home design. A reference you can always go back to in future, keep your Australian inspired mood board close during your home selections process.
Don’t forget to share with us your mood board design by tagging @ausmarhomes on Facebook and Instagram.
How to do classic style interior design
Whether you’re creating your first home or forever home a classic interior will confidently stand the test of time. Keeping true to what we know lights us up, our take on a classic look leans to a broody and masculine feel but feel free to spin it however your heart desires.
Credit: Steve Cordony
Conceiving the colour palette
Nothing feels more classic to me than a simple and strong, black and white colour palette. We love a space with mood and meaning, our darks are inclined to outweigh our whites but your approach can be anything you want it to be. We were drawn to the warm, brown undertones of this particular paint colour. It’s a softer take on a standard black paint and in general and it’s indicative of a movement happening in the interior where you can expect to see warmer undertones in colours across the board.
Interior Design and Photography: Studio McGee
Selecting your hard finishes and fixtures
Marble or marble-look is a staple in a classic scheme whether used as a floor tile, bathroom wall tile or as a splashback, it always says elegance. It’s hard to go past the organic vein of natural marble but if the budget doesn’t allow it, marble-look finishes can achieve a similar effect. In this case, we’ve opted for the Cava Borghini Satin tile (a marble-look) for its honey-hued veins which we’d lay on a bathroom floor but we’ve also added some real marble by the inclusion of the fluted marble mosaic which would make a luxurious shower tile. If you’re choosing a big slab of marble for something like an island bench, we suggest visiting your stone supplier and personally selecting your slab. Natural stone can vary wildly from slab to slab, which is in fact, the beauty of it.
Credit: Steve Cordony
The Heritage wall panelling is synonymous with a classic scheme, but we think it can be used in so many styles of a home if you’re looking for a way to add character. The dark timber-look vinyl flooring I selected here we love for its richness and warmth and of course, with a bigger budget you would opt for an engineered timber. Vinyl serves the purpose of being cost-effective and being relatively indestructible but it’s hard to go past timber.
The polished chrome T handle pops off this board, elevating the look to more luxurious than casual. Polished chrome is the ultimate in simple elegance and works beautifully with matte black hardware if you’re inclined to mix your metals.
Credit: Steve Cordony
Soft furnishings
Your soft furnishings selections process is crunch time. It’s your opportunity to really double down on your scheme. ew will never not love a stripe. To us, it’s hands down the most versatile pattern which can swing between classic and contemporary depending on the type of stripe and the greater context. we especially love to see an elegant ticking stripe (fine stripe) in partnership with a larger scale pattern in similar colourways. It’s an opportunity to create subtle contrast without adding colour. It’s timeless and effortlessly chic.
Let’s Get Started
Creating a mood board for the design of your future home will not only assist with communicating your vision to your colour-selection specialist but will also give you confidence in the outcome of your home design. A reference you can always go back to in future, keep your Classic inspired mood board close when during your home selections process.
Don’t forget to share with us your mood board design by tagging @ausmarhomes on Facebook and Instagram.
Warm European-style home with neutral interiors
A European-inspired scheme feels especially on-point right now. It’s centred on a look that’s rich in texture, reflected in a tonal colour scheme, layered in neutrals with warm undertones. When it comes to decoration in this scheme, it’s about showcasing few pieces but making sure each piece is a piece of art in its own right.
Conceiving the colour palette
We’ve kept the colour palette in this look very tonal which highlights the range of textures in the materials. The warm pink undertone of the tile was my starting point and in painting the batten board in Dulux Eggshell Pink Quarter we’ve extended the colour, allowing the materials to do the talking. Laminex Peruvian Clay and Laminex Porcelain blush are perfect laminate colours to complement the scheme. We’ve seen these colours work beautifully together in joinery.
Credit: Design Hunter UK
Selecting your hard finishes and fixtures
The Laminex batten board (Laminex Surround Batten 25) feels very contemporary with its deep grooves and linear architectural profile. We love how it juxtaposes the more organic, fluid pattern in the tile and would make a striking wall detail.
The simple, small square tiles add to the materiality without introducing a new colour. They’d add life to a kitchen splashback or bathroom wall. It’s also worth noting that you shouldn’t feel compelled to tile an entire bathroom. The floor and shower walls obviously require tile or alike, but you may prefer a wall panelling or even just plasterboard on the remaining walls.
The aged bronze handle adds a sense of warmth to a space and its muted finish makes it very easy to work into any scheme. You could also use brushed or living brass or copper (warm metals) in this scheme with similar success. The scale of the handle also adds an element of drama, perfect for a restricted colour palette such as this.
Credit: YSG
The rich walnut timber grain laminate provides enough contrast to help anchor the look and is a more budget-conscious option than a timber veneer to apply to kitchen cabinets, TV units or bathroom vanity. And the PGH Morada Ares brick is the most sublime colour that I would easily introduce on the face of an indoor fireplace and/or plinth. The PGH Fieldstone Aspen dressed, is the organic element that this space needs to keep the space feeling relaxed.
Credit: Sarah Ellison
Soft Furnishings
The approach to decorating your European scheme relies on providing layers harmoniously. Grasscloth wallpaper has been used for hundreds of years in homes. It adds texture without adding a pattern into the mix, which I think goes towards the timelessness of this scheme.
Boucle fabric included in the scheme is having a real moment in interiors right now. Its highly tactile composition adds a sense of sophistication and softness that makes you want to curl up and just melt into the space. It’s even more luxurious paired with a rich, smooth velvet. Then there is tan leather which can just so easily slip into any interior scheme like a quiet, loyal friend, ideal on a sofa or banquette seat.
Credit: Three Birds Renovations
Let’s Get Started
Creating a mood board for the design of your future home will not only assist with communicating your vision to your colour-selection specialist but will also give you confidence in the outcome of your home design. A reference you can always go back to in future, keep your European inspired mood board close during your home selections process.
Don’t forget to share with us your mood board design by tagging @ausmarhomes on Facebook and Instagram.